JHA, R. K. .; SARABHAI, S. . Understanding the potential of market and brand orientations: An empirical investigation of the mediating role of brand equity on business performance . International Journal of Management and Sustainability, [S. l.], v. 13, n. 1, p. 136–150, 2024. DOI: 10.18488/11.v13i1.3621. Disponível em: https://archive.conscientiabeam.com/index.php/11/article/view/3621. Acesso em: 3 jul. 2024.