MODI, S. .; BALAJI, V. .; MATHEW, S. .; KISHORE, K. . Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image . International Journal of Management and Sustainability, [S. l.], v. 13, n. 2, p. 404–422, 2024. DOI: 10.18488/11.v13i2.3763. Disponível em: https://archive.conscientiabeam.com/index.php/11/article/view/3763. Acesso em: 2 jul. 2024.