Durie, Aschalew Degoma, and Elias Shetemam Beshir. “The Effect of Proactive Market Orientation on Company Performance: The Case of Medium and Large Manufacturing Companies in Ethiopia”. International Journal of Management and Sustainability 7, no. 2 (August 15, 2018): 93–100. Accessed November 24, 2024. https://archive.conscientiabeam.com/index.php/11/article/view/1044.