Jha, Rohan Kumar, and Samar Sarabhai. “Understanding the Potential of Market and Brand Orientations: An Empirical Investigation of the Mediating Role of Brand Equity on Business Performance”. International Journal of Management and Sustainability 13, no. 1 (January 30, 2024): 136–150. Accessed July 3, 2024. https://archive.conscientiabeam.com/index.php/11/article/view/3621.