Modi, Shailavi, Vedha Balaji, Sonia Mathew, and Krishna Kishore. “Navigating Brand Equity in Personal Care: Examining the Influence of Direct-to-Consumer Brands and the Mediating Power of Brand Image”. International Journal of Management and Sustainability 13, no. 2 (May 23, 2024): 404–422. Accessed November 24, 2024. https://archive.conscientiabeam.com/index.php/11/article/view/3763.