Fatonah, Siti, Asnawi Hidayat, and Mirnayani. “Exploring the Impact of Consumer Behavior and Innovation Orientation on Business Strategy and Firm Performance: Insights from MSMEs in Indonesia”. International Journal of Management and Sustainability 13, no. 4 (September 26, 2024): 818–831. Accessed November 21, 2024. https://archive.conscientiabeam.com/index.php/11/article/view/3900.