1.
Modi S, Balaji V, Mathew S, Kishore K. Navigating brand equity in personal care: Examining the influence of direct-to-consumer brands and the mediating power of brand image . 11 [Internet]. 2024 May 23 [cited 2024 Jul. 2];13(2):404-22. Available from: https://archive.conscientiabeam.com/index.php/11/article/view/3763