Chien S, Yu C, Wang Y, Kuo P-L. Improving the Perceived Quality of Private Brands Using Co-Branding: The Role of Brand Equity and Store Image. 11 [Internet]. 2014 Sep. 8 [cited 2024 Aug. 25];3(9):540-51. Available from: https://archive.conscientiabeam.com/index.php/11/article/view/983