Green Products Purchasing Among Malaysian Consumers

Authors

  • Hossein Nezakati Department of Management and Marketing, Faculty of Economics and Management, University Putra Malaysia (UPM), Malaysia
  • Masoumeh Hosseinpour PhD Candidate Student, Department of Management and Marketing, Faculty of Economics and Management, University Putra Malaysia (UPM), Malaysia

DOI:

https://doi.org/10.18488/journal.26/2015.4.1/26.1.1.6

Keywords:

Green product, Green consumerism, Environment, Intention, TPB, Chi-Square

Abstract

The world is facing with the environmental degradation. Mainly human behaviour is the responsible of this matter. Malaysian government as a part of the world tries to protect the environment. Along with this way, government aims to encourage the public to change their behaviour towards the environment. Therefore, government has been promoted green products for the desired consumers. This study as a primary one aims to discover the awareness of Malaysian people about the green products in the market. In addition, it is aimed to measure the likelihood of intention of consumers to purchase green products. Chi-square analysis and binary logistic regression were applied.

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Published

2015-02-16

Issue

Vol. 4 No. 1 (2015)

Section

Articles

How to Cite

Green Products Purchasing Among Malaysian Consumers. (2015). International Journal of Sustainable Development & World Policy, 4(1), 1-6. https://doi.org/10.18488/journal.26/2015.4.1/26.1.1.6