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Creative Marketing and Innovative Branding: An Effective Way to Attract Customers. The Economics and Finance Letters, [S. l.], v. 7, n. 2, p. 308–319, 2020. DOI: 10.18488/journal.29.2020.72.308.319. Disponível em: https://archive.conscientiabeam.com/index.php/29/article/view/1659. Acesso em: 27 jul. 2026.