Exploring the factors influencing low-carbon travel: Evidence from Taiwan

Authors

  • Ying-Wei Wu Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan, ROC.
  • Ting-Hsiu Liao Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No.1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan, ROC.
  • Hao-Chen Huang Department of Public Finance and Taxation, National Kaohsiung University of Science and Technology, No.415, Jiangong Road, Sanmin Dist., Kaohsiung City 80778, Taiwan, ROC.

DOI:

https://doi.org/10.18488/31.v11i2.3895

Abstract

This study aims to explore how low-carbon travel intentions are influenced by numerous factors such as low-carbon literacy, environmental attitudes and perceived behavioural control. The study obtained 615 valid samples through a questionnaire survey and employed confirmatory factor analysis to evaluate the reliability and validity of the constructs. Hypotheses were tested using a linear structural equation model. The mediating effect of low-carbon travel intention was assessed and different models were compared through nested model analysis. The results show that under partially mediating models, environmental attitudes and low-carbon literacy significantly impact low-carbon travel through low-carbon travel intentions but perceived behavioral control directly influences low-carbon travel. These insights are significant for tourism operators in formulating strategies and marketing promotions, helping to more accurately target audiences and promote the widespread adoption of low-carbon tourism.

Keywords:

Environmental attitude, Low-Carbon literacy, Low-Carbon travel, Low-Carbon travel intention, Nested model analysis, Perceived behavioral control.

Published

2024-09-26

Issue

Vol. 11 No. 2 (2024): In Progress

Section

Articles