Destination Image as Means of Branding and Marketing: Evidence from a Mountainous City Destination in Greece . Journal of Tourism Management Research, [S. l.], v. 8, n. 1, p. 30–47, 2021. DOI: 10.18488/journal.31.2021.81.30.47. Disponível em: https://archive.conscientiabeam.com/index.php/31/article/view/2884. Acesso em: 5 aug. 2026.