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Motivational drivers of repeat tourism to South Korea: The role of Hallyu . Journal of Tourism Management Research, [S. l.], v. 12, n. 2, p. 245–259, 2025. DOI: 10.18488/31.v12i2.4593. Disponível em: https://archive.conscientiabeam.com/index.php/31/article/view/4593. Acesso em: 27 jul. 2026.