Journal of Tourism Management Research https://archive.conscientiabeam.com/index.php/31 en-US Thu, 15 Jan 2026 05:53:30 -0600 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Gastronomy tourism as a tool for sustainable destination marketing https://archive.conscientiabeam.com/index.php/31/article/view/4706 <p>The concept of sustainability is increasingly gaining importance today, and it has led to the popularity of sustainable tourism and sustainable gastronomy concepts in destination marketing. The aim of the research is to determine the role of gastronomy tourism in destination marketing in Northern Cyprus. The research is important in terms of taking the views of travel agencies on the role of gastronomy tourism in destination marketing in Northern Cyprus. The research was conducted with the case analysis method, which is one of the qualitative research methods. In the data collection process, a semi-structured interview form developed by the researcher was used. Travel agencies, which have an important role in destination marketing, constitute the study group of this research. Within the scope of the research, 28 travel agencies were interviewed. According to the results of the research, it was determined that gastronomy tourism in Northern Cyprus is not effectively emphasized in destination marketing, and accordingly, tourists coming to the island do not experience the gastronomy richness of the island. Therefore, the study emphasizes that local gastronomy can serve as a strategic tool contributing to economic development, destination branding, and sustainable tourism growth. In this context, the findings of the study both provide strategic suggestions for the promotion of gastronomy tourism at the local level and contribute to the literature to fill the gaps in this field.</p> Damla Karadayi, Nesrin Menemenci Bahcelerli, Salim Akyurek Copyright (c) 2026 https://archive.conscientiabeam.com/index.php/31/article/view/4706 Thu, 15 Jan 2026 00:00:00 -0600 The mediating role of mental endurance in the impact of leisure participation on life satisfaction https://archive.conscientiabeam.com/index.php/31/article/view/4748 <p>Participation in leisure activities is a multidimensional process shaped by individuals’ positive attitudes, their belief in the meaningfulness of such activities, and their sustained involvement. Mental endurance refers to the ability to cope with challenges arising from the stressful and competitive nature of daily life and is generally stronger among individuals who are extroverted, social, self-confident, and experience low anxiety. Life satisfaction represents a general sense of well-being and contentment based on personal values and expectations. This study investigates how participation in leisure activities affects life satisfaction and examines the mediating role of mental endurance in this relationship. Focusing on skiing as a leisure activity, the research analyzes how participation influences emotional and cognitive well-being through mental endurance. Data were collected from 300 individuals participating in skiing at Palandöken Ski Resort using a convenience sampling method and were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that mental endurance mediates the relationship between leisure participation and life satisfaction. To evaluate the model’s explanatory power, R² values were examined. The R² for the life satisfaction construct was 0.389, indicating that the model explains 38.9% of the variance, representing a moderate level of explanatory strength. The mental endurance construct showed an R² value of 0.577, indicating a high explanatory level (57%). Overall, the results suggest that strengthening individuals’ mental endurance enhances life satisfaction and positively contributes to psychological well-being and the ability to manage life challenges.</p> Fatma BASAR, Emrah KIRMACI Copyright (c) 2026 https://archive.conscientiabeam.com/index.php/31/article/view/4748 Wed, 28 Jan 2026 00:00:00 -0600