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An Analysis of Purchase Behavior of Generation Y in Kenya. International Journal of Business, Economics and Management, [S. l.], v. 2, n. 7, p. 169–183, 2015. DOI: 10.18488/journal.62/2015.2.7/62.7.169.183. Disponível em: https://archive.conscientiabeam.com/index.php/62/article/view/1147. Acesso em: 6 aug. 2026.