The Internal Branding Process: Customer Reprofiling and Brand Positioning (Empirical Study on Traditional Snack Food in Bandung-Indonesia). International Journal of Business, Economics and Management, [S. l.], v. 3, n. 2, p. 18–30, 2016. DOI: 10.18488/journal.62/2016.3.2/62.2.18.30. Disponível em: https://archive.conscientiabeam.com/index.php/62/article/view/1155. Acesso em: 6 aug. 2026.