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Effect of Brand Enhancement on Buying Behavior towards the Sport Sponsorship Companies in Riyadh, KSA. International Journal of Business, Economics and Management, [S. l.], v. 7, n. 2, p. 110–119, 2020. DOI: 10.18488/journal.62.2020.72.110.119. Disponível em: https://archive.conscientiabeam.com/index.php/62/article/view/1237. Acesso em: 6 aug. 2026.