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Critical Review of Literature on Brand Equity and Customer Loyalty. International Journal of Business, Economics and Management, [S. l.], v. 7, n. 3, p. 146–165, 2020. DOI: 10.18488/journal.62.2020.73.146.165. Disponível em: https://archive.conscientiabeam.com/index.php/62/article/view/1240. Acesso em: 6 aug. 2026.