Appraisal of indigenous language risk communication intervention for COVID-19 in Lagos state

Authors

DOI:

https://doi.org/10.18488/73.v13i1.4002

Abstract

This study sought to identify the language use, pattern of themes, and context of utterances used in risk communication messages for COVID-19 in Lagos State, Nigeria. COVID-19 pandemic poses a threat to the sustainability of public well-being globally. Hence, risk communication is becoming a plausible tool in curbing the spread of the virus. Existing studies have largely focused on clinical analysis for Covid-19, to the neglect of indigenous language risk communication interventions. In addition, to determine whether perceived panic resulting from exposure to indigenous language information on COVID-19 cases interferes with respondents’ comprehension of risk communication messages in Lagos state. The study employed the mixed methods of content analysis and survey to examine three indigenous language jingles. Four hundred respondents were also randomly selected for this study. The study found that indigenous language risk messages focused majorly on preventive measures while paying minimal attention to important factors such as COVID-19 causes, symptoms, and curative measures. Furthermore, the study revealed that unwholesome risk perceptions led to 52.8% of respondents paying little attention to indigenous language risk managers. Thus, the study advocates for the adoption of the COVID-19 Risk Communication Phases Model developed during the study.

Keywords:

COVID-19, Indigenous language Jingles, Media, Risk communication, Risk perception.

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Published

2024-12-10