[1]
Hoo, W.C. , Kumar, S. , Ramli, S. and Madhavedi, S. 2025. Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia . Humanities and Social Sciences Letters. 13, 1 (Feb. 2025), 270–284. DOI:https://doi.org/10.18488/73.v13i1.4094.