HOO, W. C. .; KUMAR, S. .; RAMLI, S. .; MADHAVEDI, S. . Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia . Humanities and Social Sciences Letters, [S. l.], v. 13, n. 1, p. 270–284, 2025. DOI: 10.18488/73.v13i1.4094. Disponível em: https://archive.conscientiabeam.com/index.php/73/article/view/4094. Acesso em: 1 may. 2025.