Humanities and Social Sciences Letters

Factors determining entrepreneurial career choices between migrants and indigenous people: Evidence from Papua – Indonesia

Wed, 12 Nov 2025 00:00:00 -0600

Little is known about the factors that determine entrepreneurial career choices among migrants and indigenous people in Papua Province, Indonesia. The objective of this study is to analyze the influence of entrepreneurial leadership, work culture, and cognitive learning on entrepreneurial career choices among migrants and indigenous Papuans (OAPs), with entrepreneurial intention as a mediating variable and decision-making process as a moderating variable. Data were collected using questionnaires distributed to 450 respondents of small and medium-sized enterprises (SMEs) in Sentani City, Jayapura City, and Arso City. This data was then analyzed by applying a structural equation modeling (SEM) approach. The results reveal that entrepreneurial leadership, work culture, and cognitive learning have a positive and significant influence on the entrepreneurial career choice of SMEs in Papua. Entrepreneurial intention was found to mediate the relationship between the three variables partially. The decision-making process significantly moderated the relationship between entrepreneurial intention and the entrepreneurial career choice of SMEs in Papua. This study makes concrete contributions not only to the existing body of knowledge related to factors determining entrepreneurial career choices but also to policies for the central government of Indonesia and the regional government of Papua in improving entrepreneurship programs, particularly for the OAPs, as they have significant differences in skills, knowledge, and other socio-economic and cultural backgrounds vis-à-vis the migrants in Papua.

The effect of corporate governance in driving organizational performance to AI-driven decision making

Ala’Aldin Al Rowwad, Mohannad Ahmad ALmomani — Thu, 13 Nov 2025 00:00:00 -0600

This paper explores the linkages between corporate governance, AI-sponsored decision-making, ESG (Environmental, Social, and Governance) practices, and organizational performance. In particular, it examines the mediating influence of ESG practices and the moderating effect of AI-based decision-making regarding implementing the corporate governance and performance relationship. The study employed a quantitative research design by collecting primary data through structured surveys distributed to executives, managers, and board members of various industry Jordanian firms. A stratified random sampling approach is used to select a representative sample. Structural Equation Modeling was used to test the hypotheses. The findings indicate that corporate governance positively impacts ESG practices and organizational performance. It suggests that ESG practices partially mediate between governance and performance. Moreover, AI-based decision-making moderates the governance-performance relationship, whereby governance effectiveness is augmented by improved risk assessment, compliance monitoring, and strategic planning. The findings of this study strengthen the belief that corporate governance should go beyond traditional compliance models and adopt AI-backed and ESG-influenced strategies to maintain an expertise edge. The results highlight the practical implications for corporate heads, policymakers, and investors, underscoring the need for governance systems that align artificial intelligence-based decisions with ESG sustainability standards. Enterprises must be responsible for AI adoption, with adequate human oversight and ethical safeguards to minimize risks.

Does liquidity affect the financial health of Indian banks?

Thu, 13 Nov 2025 00:00:00 -0600

The dynamic and volatile economic environment impacts the bank’s performance and raises the risk of bankruptcy. This study deepens the understanding of financial distress in the Indian banking sector through liquidity. Furthermore, the study aims to analyse and understand the relationship between liquidity, liquidity measures and financial distress. The study evaluated the short- and long-term liquidity ratios from 2012 to 2022. Quantile panel discussion analysis (QPDA) was incorporated into this study. Linear and non-linear relationships measure the impact of liquidity on financial distress. The study comprises data from 23 Indian banks and represents the Indian banking landscape. The study investigates the effect of Liquidity Coverage Ratio (LCR) and Net Stable Funding Ratio (NSFR) on bank stability. The findings highlight that the LCR improves short-term liquidity but excessive levels can increase bank distress. On the other hand, NSFR raises stress initially but improves stability and reduces distress beyond a certain limit. The results show the need to balance short-term liquidity with long-term funding stability in regulatory policies. The implications of this study contribute to risk management strategies and better decision-making within the baking sector. This study proposes significant insights to the banks, policymakers, regulators and various banking institutions.

Cultivating brand visibility and loyalty in Jordanian startup hotels: The role of e-marketing strategies and market competition intensity

Thu, 27 Nov 2025 00:00:00 -0600

The purpose of this study was to better understand how these elements could cooperatively impact brand visibility by presenting how market competition strength forms a mentioned relationship within startup hotel businesses, focusing mainly on the Jordanian hotel industry. This study contained 260 employees at the managerial level with different roles within Jordanian startup hotels. SEM was utilized to analyze the collected data, enabling the investigation of direct, indirect, and moderating influences. The findings showed varied relations among the e-marketing capabilities, e-relationship management, e-marketing orientation, and brand visibility with market competition strength playing a critical role as a suitable moderator in forming these differences. This study examined the elaborate relationships among the abilities of e-marketing, e-relationship management, brand visibility, e-marketing orientation, and loyalty aligning with the main role of market competition intensity effects as a moderating variable. Startup hotels must always adjust their strategies for digital marketing to be competitive and perceptible in a changing market.