The role of perceived values, habits, and social influence in shaping electric vehicle adoption intentions in Indonesia

Abstract

 The research gaps addressed in this study include the use of a partial theoretical framework, the lack of implementation in emerging market countries, and the inclusion of more comprehensive key coefficients. This study aims to investigate the role of perceived values, habits, and social influences in shaping electric vehicle adoption intentions in Indonesia. A cross-sectional design with a survey method was employed in this study, involving 220 electric vehicle users in Indonesia. Several instruments used were scales measuring hedonic motivation (HM), habits (HB), perceived physical risk (PPR), attitude (ATT), subjective norm (SBN), perceived behavioral control (PBC), and intention to use (ITU) electric vehicles (EVs) in Indonesia. Partial least squares structural equation modeling (PLS-SEM) data analysis was used to evaluate the data. The study findings indicate that monetary value is a value-based construct that significantly increases attitude (ATT), while hedonic motivation (HM) and habits (HB) significantly decrease attitude. Furthermore, the attitude construct does not significantly influence intention to use (ITU) electric vehicles (EVs). Conversely, subjective norm emerged as the strongest predictor of intention. Furthermore, the Importance-Performance Map Analysis (IPMA) also shows that social influence and monetary value are key strategic factors in accelerating EV adoption among the public. This research suggests that policymakers and industry stakeholders should focus not only on increasing awareness but also on strengthening financial incentives, expanding infrastructure, promoting trial-based experiences, and leveraging social proof to accelerate EV adoption.