Discovering Opportunities in the Solar Energy Industry: A Subjectivistic View of Entrepreneurial Activity

Abstract

Using the subjectivist view of entrepreneurship, the focus of this paper centers on understanding how certain individuals have created opportunities in the solar energy industry. An in-depth case study is developed to analyse the subjectivist character of discovery and creativity; the relevance of organizational learning for entrepreneurship; and the role of entrepreneurs’ experiences in shaping a firm’s subjective productive opportunity set. Through this research the relationships between the subjective visions and experiences of entrepreneurs, and perceived opportunities are presented. Besides the diversity of the problems that entrepreneurs encounter during the creation and development of the company, and the range of resources utilized are also discussed.