Strategic Communication: Impact on Productivity and Company Image

Abstract

Business communication is the exchange of business related ideas and information in a specific manner to achieve the goals of organizations and dependent on reflective listening. The objective of this research is to determine the impact of communication on the productivity and image of organisations using Ghana Ports and Harbors Authority. Convenient sampling technique was used in selecting forty respondents, comprising of employees from eight departments. Questionnaires were administered to the respondents to get the needed information. It was identified that communication has a negative effect on productivity whiles it has a positive effect on company image since the company focuses more on external communication than internal communication. It was proposed that management should concentrate on effective communication in order to enhance its image and productivity.