Equilibrium of E-Channel Relationship and Decisions

Abstract

The Web2.0 model has aroused vast attention as it alters the traditional role of consumers’ purchase behavior. This paper examines the problems of E-Channel coordination; the focus of this paper is that completely measures the utility function and the “maximally” separating equilibrium diverse choice alternatives. The impact of complexity on consumer choice combines to affect the consistency of consumers’ choices is not well understood. The low quality products distribute through retailers with no reputation Channel of distribution consists of different channel members’ decision. Therefore, the authors found that even if low quality manufacturers have no reputation of their products, they can signal quality by posting the reputation of high reputation of retailers.