Sustainability strategy: Potential moderating role in the relationship between digital transformation and organizational performance among the Jordanian commercial banks

Abstract

This study explores the impact of digital transformation on the organizational performance of Jordanian commercial banks, specific focusing  on the moderating role of sustainability strategies. A descriptive-analytical approach was employed to achieve the research objectives. A total of 434 valid responses were collected from 500 distributed questionnaires resulting in 87% response rate. The sample comprised employees from 12 commercial banks, representing a workforce of approximately 15,000 individuals. The study utilized various statistical methods to analyze the data, yielding several key findings. First, the results indicate a statistically significant positive effect of digital transformation in terms of managerial and operational capabilities on organizational performance (α ≤ 0.05). Second, the study highlights that sustainability strategies significantly moderate the relationship between digital transformation and organizational performance. The study recommends that commercial banks enhance their digital services to streamline administrative processes, reduce operational inefficiencies, and promote long-term sustainability based on these findings.