The role of information technology in shaping sustainable supply chain practices: Moderating role of artificial intelligence
Authors
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Omar Hijazeen
Department of Management Information Systems in Amman Arab University, Faculty of Business, Amman, Jordan.
https://orcid.org/0000-0003-1442-4974
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Hussain Ahmad Awad
Department of Management Information Systems in Amman Arab University, Faculty of Business, Amman, Jordan.
https://orcid.org/0000-0001-7004-8219
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Sahar Moh’d Abu Bakir
Department of Business Administration in Amman Arab University, Faculty of Business, Amman, Jordan.
https://orcid.org/0000-0003-1074-775X
DOI:
https://doi.org/10.18488/73.v13i4.4519Abstract
The current study aimed to shed light on the moderating role of artificial intelligence (AI) on the relationship between technology specifically big data analysis, resource optimization, process automation, collaboration and communication, lifecycle, and impact assessments and supply chain management (SCM). The study adopted a correlational and moderation (interaction) design, which seeks to examine the connections among variables and determine whether AI moderates (modifies the strength or direction of) the relationship between technology and supply chain management outcomes. A quantitative methodology was employed, with a total of 288 operational managers from 2,800 food manufacturing organizations in Jordan completing an online questionnaire. SPSS was used to screen and analyze the collected data. The analysis results indicated that artificial intelligence functions as a key linking mechanism to strengthen the relationship between information technology and sustainable supply chain management in Jordanian food manufacturing organizations. The research provides practical support for organizations aiming to utilize AI to develop resilient, efficient, and environmentally friendly supply chains in resource-limited areas.
