Digital management accounting capability and its consequences: Evidence from Thai listed firms

Abstract

This research aims to investigate the impact of digital management accounting capability on the sustainable organizational success of Thai-listed firms, emphasizing the mediating role of accounting information advantage. Data from 169 Thai-listed firms were collected via mail survey, and multiple regression analysis was employed to explore the relationships among the key variables. Digital management accounting capability was conceptualized through six dimensions: competitive environmental scanning, customer orientation accounting, competitor orientation accounting, production orientation accounting, contemporary cost management, and forward-looking integration. The findings reveal that five of six dimensions excluding forward-looking integration significantly enhance accounting information advantage. Similarly, all dimensions except customer orientation accounting show a positive effect on sustainable organizational success. The accounting information advantage significantly supports decision-making excellence, outstanding goal achievement, and potential stakeholder credibility. Moreover, decision-making excellence is a key determinant of outstanding goal achievement and potential stakeholder credibility, while all three variables contribute significantly to sustainable organizational success. The research highlights the importance of digital management accounting capabilities as a strategic tool for firms aiming to strengthen their competitive position and long-term sustainability. Organizations are encouraged to invest in the development and integration of digital management accounting practices to gain valuable insights, improve decision-making, and enhance overall performance.