Stakeholder perceptions on VMGO, institutional outcomes and core values in creative computing education in the Philippines: Awareness, acceptance, and congruency

Abstract

This study examined the awareness, acceptance, and perceived congruency of Bukidnon State University’s (BukSU) Vision, Mission, Goals, and Objectives (VMGO) along with its Institutional Outcomes and Core Values collectively referred to in this study as the VIC framework among stakeholders of the Bachelor of Science in Entertainment and Multimedia Computing (BSEMC) program. Using a quantitative-descriptive-correlational design, data were gathered from 125 respondents, including students, parents, academic staff, and industry partners, through a structured survey. Results showed high awareness of the VIC, with 78% fully or very aware of the University’s Vision, Mission, Institutional Outcomes, and Core Values, and 77% aware of the College of Technologies' goals. However, only 62% reported active awareness of VIC-related activities, indicating gaps in engagement. Acceptance was generally strong, with over 90% agreeing that the VIC is relevant and aligned with academic and industry needs, though 18.4% remained neutral regarding personal advocacy. Congruency levels were high, with 88% to 91% affirming alignment between the VIC and institutional programs. Statistical analysis confirmed significant positive correlations among awareness, acceptance, and congruency (r = 0.68 to 0.71, p < 0.05). No significant differences in perceptions were found across stakeholder groups or demographics. The study recommends enhanced stakeholder participation and continuous VIC promotion to sustain relevance and strengthen program-level alignment.